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Website migration involves moving a website from one platform or hosting provider to another. The key aspects of website migration include planning, ensuring data security, preserving SEO efforts, implementing 301 redirects, testing the new site, and communicating with stakeholders. Planning involves creating a detailed migration plan, setting up the new site, and scheduling the migration at a time of low traffic. Data security is crucial to protect sensitive information during the migration process. Preserving SEO efforts involves maintaining the website’s search engine rankings and traffic. Implementing 301 redirects is vital to guide users and search engines to the new website. Testing the new site ensures it functions properly before going live, and communicating with stakeholders keeps them informed throughout the migration process.
In this insightful podcast episode, Aaron Basil engages in a compelling conversation with Jim Ferguson, the seasoned SEO Head at Optimising. Jim unravels the intricacies of moving an ecommerce site to Shopify, addressing common problems and their solutions.
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